Cain Velasquez vs. Junior Dos Santos: UFC on FOX Press Conference Coverage

Adam OsterkampContributor IIISeptember 21, 2011

UFC’s Tuesday press conference made it evident that their debut event on FOX has everyone, from fans to advertisers, excited.

“I can guarantee you, if this fight goes 30 seconds or 30 minutes, this is going to be a fight right here,” said Dana White of the heavyweight bout between Cain Velasquez and Junior dos Santos.

White and company expressed that, by debuting with this fight, they are putting their best foot forward for the millions of people who have yet to be introduced to the UFC.

The fighters themselves also seemed confident in their ability to produce a great fight for the November event.

When asked about the pressure to perform, dos Santos said: “That’s what I love to do, and I’ll be ready, for sure, to make a good show.” Velasquez also said he felt no pressure to perform and that he is “ready to go five rounds.”

While the fans at the press conference certainly made themselves known, they weren’t the only ones excited about the event. Advertisers are apparently stepping up big time, which is great news for the UFC and FOX

“As of yesterday, the entire fight is sold out from an ad perspective,” said Eric Shanks, the president of FOX.

The fact that the advertising has already sold out is great sign that the deal between the UFC and FOX will be a tremendous success for both the fans and the business’.