Chris Antonetti, newly promoted general manager of the Cleveland Indians, got the ball rolling as spring training came to an end. Clearly, the Indians front office/marketing/PR team decided to get the entire organization on the bandwagon.
They were simple words, yet foreshadowing of how powerful social media in the Indians clubhouse became.
Cleveland's 2011 baseball season can be defined by its walk-off wins, hyped call-ups from the farm system and major trade deadline deals, but perhaps the world of Twitter can best describe the season as a whole.
The Twitter revolution hit the franchise about as hard as Jim Thome's 450+ ft. homer on "Jim Thome" night at the ballpark. Rookies were tweeting, All-Stars were tweeting, pseudo-inner consciences were tweeting, the unspoken were considering tweeting, executives and front office staff were tweeting... even voo-doo dolls, drunk announcers and a whole cast of a make-believe Indians' from movies past were ranting and raving about the ups and downs of the season via the social media MVP.
The world of Twitter invited many Indians to join, and ate some apart. Matt LaPorta, formerly @Gator4God would attest to this. Some opted to focus on the season, as we saw Lou Marson and Lonnie Chisenhall take early retirements from Twitter in spring training.
But all in all, Twitter and the Indians were in tact all season long.
Hence, here is the 2011 Cleveland Indians season, as told by Twitter.