It is Thursday, which means wrestling fans will circle around their computers this afternoon to watch a new episode of the hottest WWE-related show online. Unfortunately, we aren't talking about WWE Superstars. Instead, I am referring to the Z! True Long Island Story, a show that Zack Ryder has created himself. This week marks the 31st episode of the show's existence. In the previous 30 weeks, Ryder has amassed over 5 million views of his videos and has more than 75,000 subscribers.
Within his success, Ryder began to joke around and referred to himself as the Internet Champion, using a fake Intercontinental Championship belt for it. In recent weeks, however, the championship has gone through a major facelift and now has the look and feel of an actual championship belt. This belt is still about as worthless as The Big O's wrestling skill.
Two days ago, fellow writer Tom Clark wrote an article about the positives of this title. Clark even said it was "not a silly trinket." Newsflash, Tom: it is silly.
Here are 10 reasons why this belt has become a monster.
Just like championship belts before it, WWE does not recognize this title as an official championship.
It is just like the Million Dollar Championship of Ted DiBiase.
That title was actually defended and had multiple champions in its history, but the belt, despite being one of the more popular ones in history, is still not seen by WWE as a belt that actually mattered. This belt is no different, and if the Million Dollar Championship isn't anything to the company, why would this thing be?
According to the title's Wikipedia page (yes, it has one), Ryder has "held the title" for 140 days. Essentially, 20 weeks ago, Ryder started carrying around a belt as a joke.
The joke is over, people.
This has gone on for about five months. Just because he hasn't gotten title matches, let alone actual matches that matter, doesn't mean that his created title matters at all. Defend the thing, if you even can. I'll get into that in a minute.
OK, I can be on board with a title about superstars that are popular on the Internet. I can see the future and know that this could be a new-age version of the Television titles.
But there are no top contenders, even if Ryder was supposed to defend it. Among the "contenders" that have popped up on his show are Chris Masters, who got released, Hornswoggle, who can't even talk and Darren Young, who many people find boring. Not one of these guys has an Internet presence like Ryder.
Having a Twitter account doesn't make you Internet Champion.
In recent weeks, Ryder has finally gotten on television, winning matches on RAW and popping up on Smackdown. In those appearances, however, he isn't holding his Internet Championship. So it is a fake title to be defended on the Internet and is also invisible on television?
Something tells me that Zack Ryder's push is making him be too important for his silly title creation.
Do you have to be on the Internet? Do you have a tweet-off? Perhaps Ryder can defend it like when The Miz was lip-syncing with viral YouTube stars. In any event, it's all unclear.
Ryder became popular for being a low-card wrestler with no respect. Now that he has become popular, the entire thing with his show is losing some of its luster. He is now marketable, which is good for him in the long run, but he is also becoming a sellout, which is bad for his reputation with Internet fans, who made him notable to start.
Wildcat Belts made it. They also have made belts like the United States Championship, the Nathan's Hot Dog Eating Championship and my future fantasy football belt when I get the funding. They do great work, which is without a question.
But Ryder bought this himself and reportedly paid close to $1,500 of his own money for it. Ryder's pockets are a little bit less full now and he has this belt to show for it? Who is to say that he will even defend it or drop it to someone else? It's his property, after all.
Ryder is still a comedy act no matter how you slice it. Just because he has the green light from guys like John Cena to get on TV doesn't make him relevant. He gets pops from the crowd and there are a bunch of signs for him.
Do you see him on the card for Sunday's Night of Champions? What about the rest of the pay-per-views this year? That's what I thought.
WWE is struggling to field competitive matches for their Divas and Tag Team titles, yet people want to see the Internet Championship get some press? Are you serious, bro?
Tell me it doesn't. People who describe it start off with the word "unique" and "different." That's like hooking a guy up with a girl and leading off with how nice she is. Translation: ugly. This wouldn't even look right on anyone else if they held it.
Follow me on Twitter for more coverage of Night of Champions and let's start a tweet-off to crown a No. 1 contender for this dumb title.