Brooklyn Nets: NBA Franchise Will Keep Nickname as Barclays Center Era Begins

NBA basketball is moving from New Jersey to Brooklyn, but the team won't change its Nets moniker.

According to Howard Beck of the New York Times, the franchise will remain the Nets despite the move from New Jersey to Brooklyn, and there will be no change in nickname.

Despite some calling for a change in the name in an effort to re-brand the team, Brooklyn will keep the Nets nickname and look to build on the current image of the club rather than build it from the ground up.

The team is expected to have some financial wiggle room to make some moves after the lockout lifts, and it's possible that the club will pursue some high-impact names in an effort to get Deron Williams to sign an extension.

After the team traded for him at the deadline during the 2010-11 season, the Nets knew that the window of time was rather short to convince Williams to stay long term.

Although the lockout is certainly going to create a challenge in doing exactly that, there's no doubt that the team will exhaust every possibility in an effort to keep him in the fold.

The pre-game ceremony will be a little bit different for the Nets despite the retention of the teams nickname, as Jay-Z will be performing a series of concerts to welcome the team to the Barclays Center.

Most interestingly, the team is selling "all-access" passes, that include a variety of VIP items, but most importantly, entitle the holder to the first grabs at concert tickets at the new arena.

For a mere $15,400 per pass, it's pretty clear that the Nets are banking on the move being a highly profitable one.

It's going to be interesting to see what type of impact the move ultimately has on the team, but the Nets are clearly a franchise looking to turn it around in an expedited fashion.

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