The Truth About Fighters and Sponsors

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The Truth About Fighters and Sponsors

To the fan, it's just logos. It's background scenery, hardly worth noticing. It's a shirt some fighter wears to the cage and then struggles to pull back on to his sweaty torso in time for the post-fight interview.

It's a banner his cornermen unfurl behind him during the pre-fight introductions. It's a website on the seat of his shorts.

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