At the end of the 2010 NFL season, Tom Brady bought his offensive line each a pair of UGG slippers to keep them comfy in the offseason.
Less than a year later, he's running through streets in the first American TV advertisement for the "Steps" campaign, which premiered during his New England Patriots Monday Night Football performance against the Miami Dolphins.
Personally, I'm still not sold on the fit (pun intended). Brady does play to both the male and female clientele, that's a fact. Girls find him hot and glamorous, and guys can respect the fact that he has a howitzer for an arm and plays, arguably, the toughest sport out there at an elite level.
My only experience with UGG to date has been seeing girls wearing them with jeans. Makes sense in the winter, but something I can live without in the spring and summer.
I will say that the ad is pretty rad from a technical aspect, with a camera rigged to his body to catch his feet moving around.
Also, it's clear that UGG has made a strong commitment to their men's line, as it's essentially tripled styles and options in a year. Some of them, like the sneakers lined in sheepskin, are pretty impressive.
The slippers are definitely comfortable. The boots still look a bit more like the women's models, but if Brady can pull it off, maybe you can too.