Of course, most of these speculative stories are based around attracting attention from excited Madrid fans and worried Liverpool supporters, but Suarez's own actions would seem to indicate just how bogus any such transfer talk is.
As reported on the club's official site, Suarez has added his image to a series of promotions which claim, "I'm Liverpool."
This is simply good publicity, but Suarez's willingness to be involved in a campaign—which specifically melds individual personality to the character of the city—speaks volumes about how settled Liverpool's phenomenal forward is.
After convincing Sebastian Coates that Liverpool was the club for him, this latest considered portrayal of Suarez as a player happy to be tied to the city he plays in, is further evidence of just how well he has settled on Merseyside.
Obviously, with a talent as great as Suarez there will be envious eyes casting glances towards Anfield.
However, if Suarez's actions are anything to go by, those clamoring for his services can just sit in the stands at Anfield, and admire his performances just like everyone else.