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The champ is here...again and again and again
If you research on the Internet, you will notice that many of the superstars of yesteryear kept their title(s) for months, and some even kept it for years. It is not uncommon that a title changes hand at a Sunday pay-per-view and is exchanged again the following night on Raw.
I have read that many people think that the titles do not mean as much as they used to, but I am not sure if that is accurate.
It might be more of the case that the public wants the change just as much as the bookers. We are a society that wants change, and if Cena has the belt too much or for too long, we complain.
Title runs should be legitimate, and the title changing hands should be an exciting moment. When wrestling becomes predictable, it becomes boring. I don't want boring. I want my wrestling.