Jordan, Bird, Magic & More: 100 Best Commercials from 1992 US Olympic Dream Team

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Jordan, Bird, Magic & More: 100 Best Commercials from 1992 US Olympic Dream Team
theshoegame.com

The 1992 United States Olympic men's basketball team, led by legends Michael Jordan, Magic Johnson and Larry Bird, represented more than arguably the greatest collection of athletic talent to ever take a playing surface or a critical stepping stone for basketball's ascent as a global sport.

More importantly for advertising executives, the Dream Team players proved their ability to hawk A-list products from Air Jordans and LA Gear Catapults to Pepsi soft drinks and Lays potato chips.

Prior to the early 1980s, when Magic Johnson and Larry Bird helped save the NBA from its tape-delay and drug-addled nightmares of the 1970s, elite companies looked elsewhere to find athletes and celebrities to promote their brands.

Take this commercial, for example. The 1973-74 Boston Celtics, who had just finished winning a championship over the Milwaukee Bucks, were relegated to dribbling basketballs through Bradlee's Department Store. Converse wasn't calling. Neither was Coca-Cola.

Thankfully for future NBA stars, the Dream Team players changed the basketball advertising landscape, thanks to a worldwide recognition that began in the 1980s and reached its apex with the 1992 Summer Olympics. However, they still proved their marketability by participating in commercials well after retirement.

The Dream Team's ads continue to broach pop culture into a fourth decade, ranging from the artistically brilliant to the nonsensically ludicrous. The 100 most memorable commercials (ranging from 1980 to today) can be found here, in a ranking down to one.

Like Scottie Pippen did in 1991, step through a time warp to see the results.

WRITER'S NOTE: Due to the large amount of videos on this slideshow, you may be seeing black squares in lieu of videos initially. However, they all should load quickly on most, if not all browsers.

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