Why We'll Really Watch the Super Bowl

Dave MillerContributor IFebruary 1, 2008


With all the political talk heating up, I hope you have not forgot about what really is important to the American people.

This weekend more Americans than ever  will gather the family, chips, soda, and beer for the most American of events, The Super Bowl. This year features the Cheatin' Patriots, trying to become only the second team in NFL history to finish undefeated, the 1972 Miami Dolphins being the first.

Returning to the big game for the first time in the post Parcells era will be the underdog New York Giants. Giants receiver Plaxico Burress has taken a page from the Joe Namath playbook and guaranteed a victory for the underdogs. We'll see about that.

One thing is certain. If history is a good guide, then the first half will be fairly close, the halftime show will stink, and this years favorite, the New England Patriots, will pull away in the second half, ending any prayer we had of seeing a competative game.

But take heart. Amid all of the FOX Television cross promotions, Red Carpet entrances, crowd shots, and other assorted non football stuff, we will still have what has truly become Must See TV—the commercials.

Come on, you know it's true. A lot of you watch the game for the commercials. Why else is the game kept on late in the fourth quarter after the outcome has been decided? Because you are hoping to see your favorite commercials one more time.

Joe Greene tossing the jersey to the kid. The Go Daddy girl. Cat herders. Apple Computers. Budweiser horses. This is the stuff that legends are made of, great ads. Because the game is seldom very good.

So this Sunday, forget about Hillary, Barack, McCain, Mitt, and Mike. Join the rest of America—overeat, lay around on the couch, watch a dull game, knock back a couple of beers, and enjoy some great commercials.