For MLS, No Overtime Means No Chicken Wings
Getting to see extra time due to a tie in a sporting contest is what sports fans live to see. It's the driving force to watching sometimes. Fans want to see how long a game can go.
The longer it goes, the more dramatic and more memorable it becomes.
Remember your first game? Weren't you rooting for overtime or extra innings? It's past nail biting, call it cuticle biting time.
An added dose of game time provides more entertainment and more opportunity away from your real problems.
Buffalo Wild Wings has captured this essence in spectating and capitalized on it in its commercials. They've done it with a comical edge. Each of them takes the extra time to the extreme.
Their marketing group so far has done multiple spots for basketball, football and baseball.
One for hockey hasn't been spotted yet, though it might be in production. As for Soccer, doing a spot may be tough to do.
There is extra time in Soccer's World Cup and other FIFA-sponsored regional cups, but only in the knockout rounds.
The extra time does not always end the game because penalty kicks are used if teams can't win in extra time.
Using PKs to end a game is a different topic altogether. The main point of emphasis is that in all other soccer showdowns, overtime is not used.
MLS doesn't use overtime in the regular season nor does it take place for international friendlies.
Extra time in soccer should most resemble overtime in American football. "The first to score wins" has been the principle for years, though it has been altered slightly for playoff action.
Overtime has worked well in football, producing titillating, wild finishes and rarely a tie.
How much would soccer benefit from at least one overtime session? The sport would at least get more coverage in TV commercials by a national chicken wing chain.
More drama and more entertainment can't be a bad idea even if there's no guarantee of a winner after the one overtime session.
Certainly, many games would have a winner. This used to be called a "golden goal."
Surely MLS would consider the "golden goal" element for overtime, but it can't because of its own ties to FIFA. FIFA does not use extra time in case of ties, so MLS can't do it either.
It sounds crazy for an American League to not have overtime after a tie game. In fact it doesn't sound American at all.
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