Business of Boxing: Manny Pacquiao Goes Global

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Business of Boxing: Manny Pacquiao Goes Global

The average boxing fan is obviously enthralled with the all-action style of Manny Pacquiao, as he moves up in weight class and powers his way past one opponent after another, on the way to what he hopes is the most lucrative fight of all-time against Floyd Mayweather. But if we are talking about what Pacquiao, the marketing commodity, can do outside the ring, the most important ‘win” of his career has just taken place and is playing out before your very eyes.

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