I had some inspiration for this article this morning while browsing a local bookstore. As I was walking through one section, I was reading a great article on Bleacher Report about who can make WWE cool again. And I started thinking: what else would make WWE Cool?
John Cena and Rey Mysterio have most of the kids in their pockets and almost every kid I know under 10 worships them. CM Punk is bringing back the hardcore fans and making them more interested than ever. The Miz has become somewhat of a darling of late night TV and has tore up both Conan O'Brien and George Lopez, so he really has the media wing on lock.
What major segment of the population is WWE missing? Tweens and Teens.
What's popular right now among teens and tweens, and pop culture in general? Vampires!
Twilight, True Blood, Being Human, The Vampire Diaries, The Gates, and Sanctuary are all TV shows featuring major characters that are vampires. Go to your local bookstore and all you will see in the Bestsellers and Teen Fiction sections are books about vampires.
The WWE has tried vampires in the past, namely the Brood and Kevin Thorne. But lets forget about the latter and talk about the Brood. Maybe a little corny, yes, but who does not fondly remember the very first time you saw Gangrel? He was cool, he different, he was completely unique with a high production-value entrance. The entire Brood may not have had much success in the long run, but it did give us Edge and Christian. Isn't that enough?
We haven't had a wrestler who was a legit character in a while now. The days of countless dark characters who were trying to be the next Undertaker are gone. Now, everyone is just a guy who likes to wrestle and wants a title.
Do you remember when there was something more? When wrestlers had somewhat of a mystique about them? With the vampire craze at its height, why not try again?
It would have to be someone who was actually a decent wrestler, with charisma, and a unique entrance. I picture charisma as being the most important. And WWE management would have to get behind it and at least give him a decent push along with some storylines, not immediately job him out to Cena, Mysterio, Orton or countless others.
There are countless guys who are decent enough wrestlers who could be fed to him who aren't being used anyway. Guys like Yoshi Tatsu, Primo, JTG, Tyson Kidd, and Trent Baretta could be used to get our vampire some exposure and some decent matches.
Then, he could move up and enter into legit feuds with the likes of Chris Masters, Drew McIntyre, Slater, or Justin Gabriel. If you want to make our vampire look like a serious threat, have him take out a big guy like Kozlov or Tyler Reks.
As far as storylines, can you imagine the comedy that would come from a feud with Santino or Zack Ryder? I can imagine it something like the two Coreys in "The Lost Boys", where they shoot him with a Supersoaker filled with garlic and holy water.
In my opinion, a vampire with some good writing behind him could put WWE back on the cool side again. If nothing else, it would at least align them with the current mainstream culture.