In the infamous "Ice Bowl," also known as the 1967 NFL Championship, the Green Bay Packers had possession at their own 32-yard line with just under five minutes to go and behind 17-14 to the Dallas Cowboys.
Then, Green Bay quarterback Bart Starr led his team on a drive that put them on the precipice of a third straight league title.
Unfortunately for them, two hand-offs to running back Donnie Anderson on the slippery surface failed to gain traction and yardage. Starr called the Packers' last timeout with 16 seconds remaining to confer with head coach Vince Lombardi.
The call was for a quarterback sneak up the middle, risking the possibility of the clock expiring should the play fail to execute and forgoing the chance of a field goal to tie the game.
Starr and the Packers offensive line did Lombardi proud, and the play resulted in a game-winning touchdown.
The QB sneak by Starr starts 7:40 into the video.