NHL: Winnipeg Jets Unveil New Logo

Matt EichelSenior Writer IJuly 22, 2011

New Jets logos
New Jets logos

Today, True North Sports & Entertainment unveiled the new Winnipeg Jets logo.

The new logo is composed of deep blue, silver and a hint of red.

It steers away from the old logo of the former Jets and was inspired by the Royal Canadian Air Force.

“True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” said Mark Chipman, Chairman & Governor of True North Sports & Entertainment, to the Winnipeg Jets' official website Friday.

“We felt it was important to authenticate the name Jets, and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”

True North worked with the Department of National Defense throughout the project.

"We have always had a close relationship with 17 Wing throughout the years, dating back to our annual Manitoba Moose Military Night,” said Dorian Morphy, Senior Director, Marketing & Brand Management of True North Sports & Entertainment, to the Jets' official website.

“We are thrilled to be able to continue this relationship in a significant way. The design cues for the plane were inspired by the military jets flown by the Air Force over the years. So not only were we able to establish a new identity for our brand, but we were able to maintain a traditional, time honoured look to the logo.”

Jerseys will be released at a later date while hats, shirts and kids' wear is available immediately at the Off The Rack store at MTS Centre.