With WWE seemingly launching a new era based on the disillusionment of CM Punk, rumors are circulating about a possible working relationship between WWE and Ring of Honor (ROH).
Should such a relationship become reality then it is certainly cause for some celebration. But this deal would hardly be a novel concept.
I have recently read on various message boards and article comment threads how reluctant Vince McMahon is to mention other companies. The mention of other promotions on WWE TV might be a rare thing, but it is simply not as unheard of as some fans seem to think.
WWE has a history of this sort of thing.
In the 1990s, WWE developed a series of talent exchanges and working relationships with other companies. These situations created some interesting television. They broadened the talent pool and helped shake WWE out of a dreadfully dismal period.