Quick Hit Sample: How to Make the Perfect Live Blog

Tim WoodSenior Writer IJuly 19, 2011

CLEVELAND, OH - JUNE 19:   Tim Wood #48 of the Pittsburgh Pirates pitches against the Cleveland Indians during their game on June 19, 2011 at Progressive Field in Cleveland, Ohio.  The Indians defeated the Pirates 5-2 in 11 innings.  (Photo by David Maxwell/Getty Images)
David Maxwell/Getty Images

What exactly is a quick hit article?

Similar to a live blog, the quick hit format gives writers a chance to engage readers during, or immediately after, an event in the sports world. Unlike a live blog, writers don’t cover every detail about an event through a quick hit—they should focus on what information about the event people are searching for on the Web, and use that as a guide for creating content.

Every quick hit has a main headline and an intro, and then a series of shorter (150-200 word) “quick hit” articles about that event—each with their own headlines, images and text.

The idea is to keep readers updated with pertinent information. If you’re creating a quick hit article for a Monday Night Football game and Reggie Bush gets injured (something that happened during Week 2’s MNF game), you can write a quick hit post titled “Reggie Bush Injury Update: Latest Word on Bush’s Monday Night Football Injury.”

This is a chance to update readers with how Bush got hurt, his latest known status, and the potential impact of the injury on the Saints—something that live blogs don’t have the time to really go into in great detail.