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The special paint job on Jamie McMurray’s hood for this weekend’s Sprint Cup race at Texas Motor Speedway is a reminder to NASCAR fans to enter the Crown Royal “Your Name Here” contest for a chance at what has to be the ultimate prize for a NASCAR fan.
Naval engineer Dan Lowry was the winner last year. As part of the prize, the spring 2008 Sprint Cup race at Richmond International Raceway will forever be known as the Dan Lowry 400.
I mean…come on. How cool was that? We interviewed Dan ON PIT ROW, from Richmond that weekend. That interview was set up by the marketing department from Crown Royal and we have a great relationship with those folks. We’re happy to help spread the word on the best fan promotion we’ve seen yet. Visit CrownRoyal.com to enter the contest by describing an accomplishment or honorable act worthy of toasting with Crown Royal.
Selected finalists will enjoy an all-expenses-paid trip in February to the Daytona 500 where they will participate in an unveiling ceremony to announce the ‘Your Name Here 400′ grand prize winner. Last year, the winner’s name was unveiled by pulling a 10,000 square foot banner off a huge mosaic copy of the “Crown Royal presents the Dan Lowry 400″ race logo, that was built into the desert floor outside of Las Vegas. Lowry watched that from a helicopter along with Jamie Mac.
In addition to having their name officially incorporated into the race, the grand prize winner will serve as the Grand Marshal in Richmond - allowing them to do everything from delivering the trophy in Victory Lane to yelling the most famous words in racing, “Gentlemen, start your engines!”
I mean really. Dan Lowry, you dog.
As an aside; the company that made and installed the 10,000 square foot banner that covered the desert logo is from right here in northwest Ohio - CGS Imaging . Congrats Chuck.