There's only one factor that's keeping the WWE Divas Division from blossoming. And quite simply, that factor is commitment. And I'm not just talking about management: I'm talking about the women themselves as well!
If you think about it, most of the women in the WWE want to be there, but for what purposes? If half are models who are turned into wrestlers, how do you think that affects the women's division there?
Right now the main title feud is between Kelly Kelly and the Bella Twins. No offence to any of these ladies, but none are that great in the ring.
And the fans are the ones who suffer for it. They've been with the company for years upon years, and yet still can't wrestle as well as girls like Naomi Knight, AJ Lee, or even Kaitlyn, who have all been signed to the WWE in the past year or two! That's just sad.
This leads me to believe that the only reason they're even in the WWE is for the exposure and the fans. WWE obviously reaches a lot of people, so why wouldn't they want to get their names out there with the company?!
As for the fans; these girls build a connection with us. Whether it's purposeful or not, they cultivate an addiction to the thrill of performing in front of us. They can't help but stay when we still matter to them!
But, this type of commitment isn't what they should have. They should be committed to wrestling! To putting on a good match, being entertaining characters, and never failing to improve!
But they aren't committed to that, and they always hit a wall throughout their growth. Why? Because they get comfortable. They think that if they just do what they're asked and don't push the boundaries, everything is okay.
And while it may be just dandy for them, it isn't for the fans.
Girls like Beth Phoenix, Gail Kim, Melina, and Natalya Neidhart are the ones who we want to see. Why? Because they go the extra mile! They push themselves to the limit! They aren't afraid to piss management off every now and then! They want to wrestle! Yet these are the girls who are pushed aside in favor of the models.
This brings me to commitment from management. Now it's no secret that ever since the end of the Golden Era (2000-2007), the WWE has changed it's direction for its women. What people don't really understand is what their new direction actually is. Allow me to break it down for you:
In this day and age, WWE is all about money. The only way they get that money is through marketing. Which is why people like John Cena, Randy Orton, and The Undertaker are continually pushed to the top of the card. That's also why they started hiring models to turn into wrestlers.
Their methodology is that people want to see beautiful women, which can't be denied. Sex does sell. The key word here is "sell." WWE wants as much money as they can get out of someone, and if you aren't able to create cash for them, you're gone.
But the thing WWE has failed to recognize is that they have all the power in the world to create more cash out of someone with talent, rather than a pretty blonde who can keep up in the ring and attract viewers. Take Beth Phoenix, for example.
Beth is the perfect person to play a superhero-esque role. Men love her for her brutality and strength, whereas women love her because she is a great role model.
If WWE wanted, they could take Beth and shape her into their female John Cena. Make her a superhero. Put her on posters, cups, and T-shirts. She has a superhero name built in already!
I mean, 'The Glamazon?' That screams kiddish fun! Add in the fact that Beth is great on the mic and can wrestle a good match, two things a certain Divas Champion can't do, and you've got yourself a money-making machine!
And Beth is just one example!
Melina is the perfect 'villain' for people to go against. Her new vampire-esque persona is quite dark and evil. Use that! People always wonder why the WWE love Trish Stratus so much, and it's obvious. What I suggested they do for Beth, Trish did all on her own!
Trish Stratus knew she had all the skills necessary to be the best, so she used it to her advantage. WWE gave her an opening and Trish took it all the way! Don't believe me? Look back at 2001.
Trish won her first Women's Championship at Survivor Series and instantly became everyone's favorite underdog. She used that position to continue her growth until finally she went from underdog to big league gamer, then epic uber-bitch, and then back to super-Trish in 06.
It's all about marketability.
And if the WWE took the time to create characters for the talented women they do have, the Divas Division would be raking in bucketloads of cash for them!
It would be a win-win situation. WWE would commit themselves to their talent and fans would get the entertainment they've been craving for the past four or five years.
That's another thing no one really understands; The average wrestling fan simply wants to be entertained, and the easiest way for them to get that entertainment is a consistent (i.e. committed) storylines! A segment or match that progresses a story between two or more wrestlers. Simple.
It dates back all the way to the greatest women's rivalry in WWE history: Trish Stratus vs Lita.
When their feud first began Lita and Trish were actually in completely separate storylines. Trish with Chris Jericho and Lita with Kane. But WWE made it a slow burn.
Through one or two minute backstage segments where all that happened was Trish taunting Lita, a storyline was created. How easy is that?! And most of the time, they didn't even compete in a match together afterwards!
If they did that back then, why not now? Marketing. Well, their perception of marketing, to be more precise. They think you have to be a slender, hot girl to be marketable, but you really don't!
And the day WWE realizes this is the day there will be a change in their women's division.