Now I don't believe the Rangers are going to follow their stadium-sharing Knicks team's lead and try to sign three marquee stars to help them get further in the playoffs.
But having two nationally recognized All-Stars on your roster (Henrik Lundqvist is the other) is very beneficial to the Rangers.
Being a top-10 player in the whole of the NHL, a huge chunk of Rangers fan will want some sort of Brad Richards 19 merchandise whether it be posters, T-shirts or jerseys.
And while I doubt $60 million worth of Richards' merchandise will be sold, a lot of money is going to come from him.
Not only that attendance will also improve.
Being an original six team, New York have never had any issues with attendance, last year ranking 13th in the league with fans filling 99.3 percent of the Garden, but the lure of seeing King Henrik manning the posts and Richards skating through center ice will be enough to lure on-the-fence fans to come and watch their Rangers team play.
More attendance also equals more money.
Not only that but there is even the chance of a better television contract from the MSG network seeing as there will be more people tuning into to see New York play due to their new star.
As the phrase goes, "You have to spend money to make money," and you've done just that James Dolan.