We have reached that time of the year where summer has almost reached the pinnacle of the season. Kids are out of school and driving their parents mad already. They’re screaming how bored they are even though they constantly talked about how much they were ready for school to get out. Memorial Day has passed only for July 4th to be coming just around the corner in only a few days.
The one thing that many kids and casual sports fans are not doing this time of the year is watching sports on TV.
Just a short time ago we were christening the Dallas Mavericks with their NBA championship. Many fans got to see the Miami Heat fail and Mark Cuban finally showed that both passionate owners in Dallas could produce titles. ESPN covered the Heat demise more than they covered the Mavericks overcoming the Miami Thrice.
The media didn’t last long on that story and they were forgotten about in less than a week after the NBA season was over.
Just as the basketball season has reached its end, it’s time for the MLB to take over our eyes and ears in the major three sports. The MLB took a huge hit when their best player on the planet went down with a wrist injury. Albert Pujols is one of the few household names that a casual fan might know besides players on the Yankees or Red Sox and many of those fans still think Derek Jeter is a superstar. While the hardcore fans know how many games each team is behind in all divisions, many fans haven’t even sat through an entire nine innings and probably won’t until October.
With a 162-game season many think, “I’ll catch up with baseball when it matters.”
The NFL isn’t helping matters one iota. Owners and players still haven’t found a number that makes everybody happy. Even though owners can cut a player whenever they want no matter what the circumstance, they still want more. The one sport that claims all the ratings records and takes over Sundays in the fall is in limbo. Usually football fans are planning out trips to training camp around this time of year, but now even that is in question.
Instead of talking about future fantasy lineups, fans are talking collective bargaining, which loses its luster quicker than a rusty hook.
The UFC is always around. Dana White keeps the sport in the limelight with his Twitter account and press releases, but not many casual fans are forking over $60 to watch fights. While the bars and restaurants might be helped by MMA, the married guy sitting at home with his wife isn’t ordering a pay-per-view, he’s too tired from all the yard work and the honey-do lists to stay awake that late.
When the UFC is free on Spike and Versus, it probably has better numbers than the MLB when it comes to ratings though.
In a time where people are actually outside and not in front of a television screen, it takes real programming to keep viewers gripped to something. Unless your one of the people watching True Blood, Wimbledon, U.S. Soccer, Golf (without Tiger), and the upcoming X-Factor, television and especially sports viewership is on the back burner. Many parents are toting their children to soccer, baseball, swimming, softball, and other activities. While they are playing in sports, most casual fans aren’t watching them.
If you are still one of the people watching sports every minute this time of year, what are you doing?
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