Hope Solo: Why the USA's Favorite Goalkeeper Is a Media Lightening Rod
USA Botches Final in 2011 Women's World Cup, but Hope Solo Emerges Victorious
Hope Solo has recently made appearances on David Letterman and George Lopez. She signed an endorsement deal with Bank of America.
Solo is a marketing machine. She was widely popular prior to the 2011 Women's World Cup, but her performance in the tournament took her fame to a whole new level.
Solo's shoulder injury may shorten her career, but she will have plenty of avenues to explore once she decides to hang up her cleats.
In the 2007 Women's World Cup, she was called out for speaking publicly about being at odds with her coach's decision to bench her. It wouldn't be the last time she was faulted for speaking her mind. A couple dicey Tweets have landed in her in hot water in the past.
That's part of the reason why Solo is likable. She's brash without being disrespectful. She's edgy without being classless.
To accompany her world class play and huge personality, she's one of the best looking athletes in the world. While some female athletes, like Anna Kournikova, are better known for their looks than their play, Solo finds a comfortable balance of both.
The US undoubtedly took a marketability hit by losing in the final of the Women's World Cup against Japan, but Solo, along with Abby Wambach and Alex Morgan, won't have a shortage of media suitors.
We've seen the country get behind certain athletes who participate in sports that aren't mainstream. Michael Phelps captivated the nation with his performance in Bejing. Gymnast Shawn Johnson had the whole country rooting for at the same Olympics, even though they may not have had any interest in gymanstics whatsoever.
Likewise, even non-soccer fans have become infatuated with Solo. It's not just her look or her persona, Solo is the complete package. Everybody wants a piece of Solo right now. Everyone loves a winner, but nobody is faulting Solo for the downfall of the US in the final.
Solo is already one of the most recognizable female athletes in the nation. Assuming she can carry this momentum into the next Women's World Cup, we can expect to see a lot more of Solo, even after she retires.
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