Like a dream come true RICHARD Hammond will go to cover F1! Now F1 will have two Hamsters in the paddock! According to an article on autoblog in part.
Hammond's presence might help broaden the appeal beyond just racing fans, as would guest appearances by Jeremy Clarkson and James May, Hammond's cohorts on Top Gear.
Letting Clarkson and May prowl the paddock could offer priceless moments of color commentary that would set YouTube alight.
The BBC also plans to update the look, feel, and pace of its coverage, and fans will be able to get at the presentation more easily with races going out across broadband digital outlets in addition to the standard radio and television.
What piques my interest is the use of the words broadband digital. Now if we could just get SPEED to get out of the way so we can get someone who is really interested in covering F1 in the USA.
FOX says they cannot afford it but I say they just don't want to spend the money, perhaps in part, due to the Max Mosley issue?
What is your take on F1 and the US cable market? What is your take on the BBC coverage vs. ITV coverage?