So far four games on the Missouri Tiger schedule are going to be televised nationally. Miami of Ohio, Arizona State, Oklahoma and Kansas have all been scheduled to be aired on national television.
This doesn’t cover the other eight games on the Tigers schedule. That is fixed by a new deal that was announced on April 13, 2011. According to MUTigers.com, Fox Sports Media Group has reached an agreement with the Big 12 conference to air a minimum of 40 football games per season.
This means that almost all of Missouri’s games will be aired on either FX or FSN. Both of these channels are available in millions of homes.
Being on TV nationally is how colleges can afford to have football programs. The conference gets a huge pay check from Fox and still gets a check from ESPN in its current deal with Big 12. The schools then split that revenue 10 ways.
The reason schools love being on national television is what is referred to as the Flutie Effect.
When Doug Flutie of Boston College threw a Hail Mary to beat the Miami Hurricanes on national television, Boston College admissions skyrocketed the next year for one reason and one reason only. Several kids saw Boston College beat Miami.
Those kids now have an emotional response they previously didn’t have with Boston College prior to watching that game. Now the kids are saying to themselves, “You know Boston College might be a cool place to go to school.”
The book Beer and Circus by Murray Sperber explains this phenomenon. It is because of the Flutie Effect colleges like The University of Connecticut and other football championship series schools are willing to sacrifice winning a national championship for making millions of dollars.
The Big 12 getting a deal done with Fox has been the best thing for every school in the Big 12 this past offseason. Many feel losing Colorado and Nebraska was the worst thing to happen to the Big 12 (it nearly crippled it had Texas fled to the SEC), but with this new TV deal in place with Fox, the Missouri Tigers and every other school came out ahead.