One could certainly understand confusing Charlie Strong's introductory press conference with a press conference introducing a new player.
Strong is a big, intimidating presence, and he certainly looks to have all of the intensity he demands of his players.
At 51 years old, Strong doesn't look to be a day over 35. He's also kept himself in shape to a degree where one would think he just retired from playing professional football.
Surprisingly, Strong doesn't have much playing experience. He played from 1980 to 1983 for the University of Central Arkansas, then a NAIA program.
But Strong's coaching pedigree is, as his name implies, strong.
He began as a grad assistant at Florida in 1983, and after stops at Texas A&M, Southern Illinois, Ole Miss, Notre Dame, and South Carolina, Strong was finally given the command of his own program when Louisville annouced him as head coach for the 2010 season.
In his first season, he guided the Cardinals to a St. Petersburg Bowl victory, finishing off a 7-6 season that exceeded many people's expectations.
Strong is also one of just a small handful of black coaches in the FBS. With his coaching pedigree and his ability to win games, he may soon find himself to be one of the most successful black coaches in history.