Changing Alignment in the WWE: An Initial, Brief Look at the Beloved Heel Turn

Gabe MamboContributor IIIJune 4, 2011

Christian's heel turn will likely benefit him in the long run. (Credit to:
Christian's heel turn will likely benefit him in the long run. (Credit to:

Last night, Christian shocked the WWE Universe when he knocked Randy Orton out with the World Heavyweight championship belt.

The attack came after Orton defeated Sheamus to retain Smackdown's top title in a solid match-up filled with many close calls.

"Captain Charisma" was the special guest referee in the main event. Christian's personal stake—a shot at the world champion in the near future—couldn't have possibly been on his mind. Calling the match was all that could and should have mattered.

Unfortunately, Christian was looking out for himself.

Thus, an apparent heel turn has occurred for a man who recently won his first world title in the WWE.

Christian gave in to avarice and is no longer in the light. His eyes are fixed on something covered in gold, and he's become heel to obtain it.

Things couldn't be better for him.

A heel turn for Christian has the potential to gain the attention of fans like ourselves.

Even though we were fine with his previous alignment as a fan favorite, it doesn't make the heel turn bad. As a matter of fact, heel turns have a history of doing great things for the WWE, or even professional wrestling.

Over the years, alignment changes have ignited and re-ignited the careers of many entertainers in the industry. Even the greatest wrestlers have been helped by crossing the line between babyface and heel.

Thanks to the Internet age, the fact has become more evident to followers of professional wrestling: We want to see the heel in sports entertainment.

Once when I was watching a WWE TV show, an acquaintance of mine was ranting about the "stale" character of John Cena. She obviously wasn't in favor of his conservative, traditional gimmick.

My friend wanted him to mess up.

Even I've become a fan of the savage nature that WWE superstars. Maybe it's because humanity must be savage.

Maybe I was destined to jump up and down, cheering for Randy Orton to punt Vince McMahon in the skull on the last Raw before the 2009 Royal Rumble. I wanted to see the worst side of Randy Orton.

Maybe the anti-hero tendencies of Stone Cold Steve Austin were a prelude. Should we have been offended when he "sold his soul to the devil" to win the WWE championship at WrestleMania X7?

We could go down the list and see a multitude of times in which a heel turn enthralled WWE fans.

Simply put, we love our heels.

Will we love Christian more now that he is no longer in the light? I wouldn't vote against the notion.

Personally, I just want to see a world title reign that lasted longer than a work week. I have a feeling that the day will come for Christian soon.

Perhaps we'll see a more savage, cockier Christian officially possessing something covered in gold.

He already has the golden heel turn going for him.


Note: I'm planning on taking a further look into the heel, heel turns and the overall impact that heels have on wrestling fans. Hopefully things will turn out well and hopefully I'll actually pull through and see what happens.