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The Championships of Wimbledon held at the all England club is the oldest continuous major annual sporting event in the world. Steeped in tradition, Wimbledon counts many time-honored rituals among its customs such as a strict 'all whites' dress code for competitors and the muave and forest green trimmings for the umpires, the eating of England's famous summertime treat strawberries and cream, and Royal patronage.
Another tradition is the use of Miss (or Mrs.) on the scoreboard for women's matches. Mr., however is only used for players of amateur status.
The pomp and circumstance of the All England club make it one of the most glamorous sporting events in the world. Nike played upon such pageantry designing a white gold embroidered pant suit complete with a blazer and vest for Roger Federer to wear onto the court.
Definitely outclassing the French Open (as well as the US and Australian Opens) in terms of flair and ceremonial grandeur, Wimbledon ranks behind its fellow European Grand Slam for three reasons.
For one, oddly enough the French Open attracts a wider broadcasting audience.
Secondly, Wimbledon is the only Grand Slam played on grass, a surface which makes for quicker play and shorter less developed points.
Finally, the third and most devastating reason is the weather. The incessant England rain can put a damper on the fan's overall experience as long rain delays, chilly if not bloody cold weather and constant starting and stopping can make it difficult for the tournament to develop a real comfortable rhythm.
Oh and the unbearable prices don't help. Strawberries and cream goes for eight pounds!