How hard can John Cena pimp Zack Ryder until someone notices him?
The Long Island boy is making a name for himself in the WWE universe. Too bad it’s not with WWE programming.
The caricature he has become, the G.T.L of Monday Night RAW has been a YouTube and Twitter sensation, but it hasn’t been enough to get him back on to WWE TV.
At least, not so much that you would notice.
The question for WWE management isn’t if Zack Ryder is popular, it’s how do they market him on TV? Can you make a guy like that, an inflated meat head who looks more like a reality TV reject than he does a legit WWE superstar, into a viable presence in the WWE?
They were able to market Santino Marella into a viable wrestler on TV. They started him off as a heel, but naturally his ability to make people laugh positioned him as a face.
Zack Ryder would be a face, but could he win matches? Could you take him seriously? And how long could he job for until all his greased up charm wore off?
The WWE may have to find out. Momentum is building.
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