In addition to her historic college career, Maya Moore is now a trailblazer off the court as well. After being selected No. 1 overall in the WNBA draft to the Minnesota Lynx, she recently signed a deal with Michael Jordan’s division of Nike. While Moore is certainly not the first female athlete to ever have an endorsement deal, she’s the first to have done so with the Jordan brand.
In Nike, there is no bigger face than Jordan. While Tiger and LeBron James have all made a name for themselves in the Nike company, Jordan’s brand is the first, the most widely recognizable and clearly the most successful.
Moore joining the family was no small feat.
Now, she just has to live up to it. Not only is she expected to represent the brand well, but she’s expected to win in order to help her team and increase profitability of her deal. In the WNBA, the fan attention is scarce, so she’ll have to win if she wants to stay relevant at all.
The task is daunting, but Moore prides herself in being a winner. Let the game begin.
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