WWE: Will the WWE Ever Regain Its Former Popularity?
WWE Used To Be Wildly Popular, But Can It Get Back To That Level?
If you remember the late 1990s and early 2000s, you remember that WWE (then WWF) was everywhere.
Powered by guys like Stone Cold Steve Austin, The Rock and Triple H, the company reached heights never before imagined and it took over pop culture as we know it. The Rock became a mega movie star and he remains that to this day. The company was wildly popular and it seemed like the good times would never end.
Then, one-by-one, the mega stars left the company and Vince McMahon saw a new revenue stream on the horizon — going PG.
Think about it. It opens up a whole new market and sponsorship deals. It was the WWE's way of going clean. Long gone were bikini contests and blood-splattered matches. Now, blood is immediately cleaned up and the company has tried to forget about the past, at least somewhat.
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The company has pushed the boundaries of that in recent months, but the WWE will keep going in its current direction, and it will temper its popularity.
Don't get me wrong, this company is still making tons of money and has millions of fans, but what drove the WWE's popularity in it's prime was the teenagers and the 20 year-olds who flocked to it for the mature content.
Until that returns, the company will continue to churn out mediocre product and cater to younger audiences. You don't have to go over the top, you just have to push the envelope, and that's something that Vince McMahon and the creative team hasn't done in a long, long time.
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