WWE: How Much More of The Rock Will We See Before WrestleMania?
WWE Has Been Energized by the Return of The Rock, But How Much More Will We See Him?
It's no secret that The Rock is no longer a full-time WWE performer.
He gave up that lifestyle a long, long time ago, and now that he has come back to involve himself in a feud with John Cena, culminating in a match at WrestleMania 28, the question is, how much more will we see the former WWE champion on the company's programming.
The answer is a lot, especially if the WWE has anything to say about it.
Following the blockbuster success of WrestleMania 27, WWE is looking for The Rock to make more television appearances in the coming months. WWE is looking to have The Rock appear at SummerSlam (possibly as a guest referee in John Cena's match) - because they've seen how much of an impact that The Rock's involvement has on TV ratings and PPV buyrates.
This may be blasphemy, but is anyone tired of this angle already?
When the company decided to make a match a year in advance, it was a major gamble and this is one of the risks the creative team took. Look, we love The Rock, and we all remember all of the iconic moments he helped give us, but the reality is that we know not to care because the only thing that matters happens at WrestleMania.
Furthermore, it's hard to build any momentum when he's barely on TV as it is. It kills any angle Cena has until then and it was just a totally mismanaged situation from the start and it's yet another case of the company just trying to use a big name to draw boosts in ratings instead of building anything meaningful.
At some point, you have to have a bigger plan in mind than throwing The Rock into the ring and hoping for the best.
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