For the most part people don't like change. They like routine.
The sports we watch are football, basketball, baseball, hockey, NASCAR, and maybe soccer during the World Cup. That's about it unless you have some personal tie to one of the other sports.
Because of this we shut ourselves off from sports that we're not used to seeing, and therefore shut ourselves off to all sorts of sports hotties.
So sit back, relax, and have your eyes opened to a world you never knew existed.