The fact is, the project would be in construction today if they had sold enough units to justify starting construction so the building wouldnt be sitting empty. Proper advertising would have made that happen.
Notice the correlation.
Bringing the Grizzlies to Memphis was the most ambitious proposal Ive ever heard of since I have been in Memphis. It was going to be a beautiful sight. Luxury suite boxes, hotels around the corner of the arena, and a private restaurant for game-goers. There is no advertisement sans a few transit buses and a few billboards, but nothing to generate much excitement and especially foster a closeness with the town.
Oh, but there was a website with information and the occasional one to two page spread telling you things you already could find on the website. This was Memphis' legitimacy in the sports market. This was big.
Why was this, and is this not pushed as a big night out, a great night out on the town, the only professional sports franchise in Memphis? Why is this not the focal point of this city along with college athletics? People say the two cannot co-exist but thats only because one is marketed and the other is not, and yes, winning speaks for itself, I understand that.
This project is being said to be failing due to decreasing demand and a dwindling market. The fact is, if they had marketed this thing right from the get-go they wouldnt be saying "Well it doesnt work now if we try" because if done correctly, the whole building wouldn't be sitting empty.
Proper advertising is what will make that happen.
It's not the team, Geoff. It isn't even the fans to a certain degree. The fans have nothing to pull them back in because the team's management wont throw them a line.
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