WWE: Does the World Still Need Wrestling or Has It Become an Obsolete Art?

Cec Van GaliniAnalyst IIIApril 30, 2011

The ability of any art form to be thought provoking ensures its longevity. We can stare for hours at the Mona Lisa and still not begin to unlock the secrets that gaze holds.

We may go to the opera and hear classical music being sung and not understand a single word. We can go to theatres, cinemas and even sporting events, and see magic being produced.

In sports, it comes from amazing feats of skill. The ability for a superstar to run the first four-minute mile. The ability of Jordan, Woods, Earnhardt, Senna and Gretzky. Their machismo aside, what they can do, is an art form just as if they are painting on a canvass.

So too wrestling provides a similar medium. We can watch a wrestler perform night after night, executing moves to an inch of perfection so as to fool even the most cynical of fans into believing that what they are watching is real.

When we take a step back, we see the strings, but in those two or three hours, we believe what we see.

The golden era of wrestling is very slowly coming to an end. The Hogan-Flair-McMahon generation that revolutionized wrestling no longer perform in the main events. They remain active, but their time in wrestling is on the sidelines.

No one believed that they could be replaced and yet along came Attitude and a Stone Cold revolution.

Suddenly wrestling was fashionable once again. Even Hogan was reborn and the sport of wrestling attracted monumental ratings.

However, ratings and income are not good indications of success. It's easy to get lost when you are blinded by success. You take less risks, or perhaps too many risks, but while the money rolls in, you fail to see what is before your very eyes.

Impending doom.

For months, if not years, wrestling fans have demanded several things. We are not always right, of course, but we watch the shows, order the pay-per-views and buy the merchandise, so we are entitled to our say.

We want J.R. back. We want more originality. We want proper storylines. We do not want celebrities.

The list is endless.

The recent financial figures of the WWE, point to problems. WCW did not die in one day, its demise came over years of mismanagement, and crucially, years of poor creativity. To fill a stadium, to make money, to survive, you need a base product that is acceptable to fans.

The PG era may have brought through a new generation of fans, but the inability of wrestling to evolve, means that just as many are leaving out the back door. The modern era fails to live up to the golden standards once set.

Wrestlers, or superstars, no longer need to perform perfect suplexes or hip tosses, they simply need to have charisma. Women's wrestlers, or Divas, simply need to look good. All notion of wrestling ability is ignored.

The fans have warned of the WWE's doom for some time. It will not happen tomorrow, it will not even happen in five years. But ask any of the superstars about to be made redundant in cost-cutting measures, the truth is that wrestling is no longer the golden goose it once was.

Make it original again, and people will come back. The WrestleMania that just passed, showcased everything that was wrong with wrestling today. C-list celebrities, injured wrestlers competing, announcers wrestling, more attention on returning legends and every up-and-coming superstar relegated to dark matches and squash encounters.

The likes of Justin Gabriel is the future and to have him and the Corre squashed in that manner was shameful. Ask us to pay $50 again and deliver such a product, not many will return.

Wrestling needs wholesale changes if it is ever to recover to anywhere near its former glory. It needs new impetus in which to attract new fans and new revenue streams. We do not want the excesses of the Attitude Era back, but we simply want good television.

Hogan in the 1990s represented a happy and strong nation. Austin represented anti-culture. Where is the next golden era, what does it represent? PG stands for nothing more than money without direction.

Base your business on the primary goal of making money, and you will be successful, but only ever to a point. Focus on quality of that product, and you will make money, and continue to make money for years to come.

Wrestling needs to focus on its product once more. And in case anyone in Connecticut has forgotten, that product is wrestling.