Part of the reason this fight isn't receiving a ton of coverage is that it's being overshadowed by fights with established stars like Georges St-Pierre and Randy Couture; Aldo and Hominick haven't had nearly the same amount of time in the UFC spotlight.
Yet there seems to be something more to it than that.
Aldo is a destroyer. The term "human weapon" has never been more aptly applied than when it's applied to him. He's a walking highlight reel and one of the most exciting, violent fighters in the sport.
For some reason though, the expectation of promised violence isn't something people want to write a story about.
On the other side of the cage will be Hominick, a fighter whose hometown is only a couple of hours down Highway 401 in London Ontario. Having grown up in London Ontario myself, I can say Hominick is universally well-liked as the quintessential nice Canadian kid.
Hominick's upcoming bout with Aldo is about as "Rocky" as you can get, but there also seems to be some hesitance about giving it the underdog story treatment.
Perhaps the reasons both fighters aren't getting their stories told are connected.
People are holding back on the story of Aldo's destructive tendencies because they know he's fighting the local Canadian hero.
Likewise, they're holding back on the Canadian hero story because they look at Aldo and think the task for Hominick is just too great. Even Canadian fans seem almost reluctant to get their hopes behind him because they see him as too much of an underdog.
Right now, the fight is in a bit of a holding pattern as far as press coverage is concerned.
If Hominick wins, expect the Rogers Centre to blow up in support for the Canadian kid.
If Aldo wins, expect the performance to speak for itself.
And either way, the fight will finally get its due attention.