The Boston Celtics will take on the Miami Heat this Sunday, the first game in the much anticipated Eastern Conference quarterfinals.
All season long, the mantra of the team has been: "it's all about 18." An 18th championship would not only be the most by any NBA organization, but it would solidify the careers of Boston's big three—Paul Pierce, Kevin Garnett and Ray Allen.
If they were to win their second title in just four seasons, their place among the NBA's upper echelon would be reserved. A second ring might as well just come with a ticket to Springfield.
But what if they don't win it all? Where do the Celtics go from there? The Celtics have put all their eggs in one basket, and they're banking on winning a title this year.
But if they don't, could trading one of the big three help the team down the line?
Dan is a Boston Celtics featured columnist. Follow him on twitter @dantheman_06.