- Corn dogs. Lots and lots of corn dogs. The State Fair is in town for its annual celebration, which always runs simultaneous to the game. Expect a long, unexpected list of things being fried that you never thought would be fried (like Coke balls, Twinkies).
- Tunnel mishaps. Both teams enter from the same side, and there's always a shouting match, often harmless, but shoving is allowed.
- Hype. Although it's been four years since both teams could claim top-10 worthiness, there's always been a lot of hype about the game. Some of which is worth it. They are typically the top two programs of the Southwestern United States, and both teams have national championships this decade. However, there has only been one game in the Brown-Stoops era that has been decided by less than 10 points. Fortunately, that was last year.
- Favoritism. As in, the last nine times the two teams have met, the team that entered the game ranked higher has won. Also, the team that wins the turnover battle has won each game, and that's probably only slightly coincidental (Texas and OU have combined for 10 turnovers in 10 games this season).
- How much philosophies matter. Two head coaches who do it two very different ways both have established themselves as one of the best coaches in their respective program's history. Stoops is only behind Bud Wilkinson's three national titles and Barry Switzer's two and a half, with Stoops having coached six fewer seasons than either. Brown is one of only two UT coaches to win a title, with Darrell K. Royal winning the other two and a half. Stoops has been known as the hard-edge, disciplinarian type, while Brown has been the protective, CEO-manager type. It's worked for both.
- Big game troubles. Stoops has gotten a lot of flak for losing four consecutive BCS games, but has done well enough to win three Big 12 titles, and play in the BCS title game the other year during those years, which doesn't include an 8-4 season in 2005. Brown has always been criticized as one who couldn't win the big game, having lost five consecutive games to Stoops from 2000-2004. Brown had a brief hiatus from the moniker with the national championship in 2005 and taking down OU again in 2006. Brown has won his last four bowl games, but losing opportunities to play in the Big 12 championship with regular season-ending losses to Texas A&M the past two seasons have started to creep the big-game issues with Brown back to the surface, citing Vince Young as the reason for the brief ability to win big games. Obviously, both would enjoy the win.
- The QBs. Sam Bradford and Colt McCoy: both Top Five Heisman candidates right now, both in the top 4 in passing efficiency, both ridiculously churning up stats (20 TD accounted for by each player in the first five games), turning it over rarely (three turnovers each), and getting sacked rarely (three times for Bradford, five times for McCoy). Bradford won Round 1 in 2007, 28-21, and upstaged McCoy's great offensive season in 2006 by breaking his freshman passing TD mark in 2007. McCoy had a subpar season last year, throwing for fewer TDs (29 to 22) and more INTs (7 to 18). Bradford has had no such sophomore slump. Bradford's thrown for more yards (1,665 to 1,280), but McCoy has run for more (317 to -23) and completed a higher percentage (an NCAA best 79.2 percent to a fifth-best 72.6 percent).
- The underrated D's. What makes OU and UT





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