On the April 18 episode of WWE RAW, the company highlighted one fan service (meetings with children with life-threatening illnesses) in a promotional video.
The WWE has a remarkable history with public service. “WWE In Your Corner” is the charitable arm of the company and it emphasizes literary programs, civic engagement and military support.
Many WWE fans do not know about the company’s partnerships with the Make-A-Wish Foundation and the United Service Organizations (USO). The WWE has been a proud partner of the Make-A-Wish Foundation for 27 years and the WWE has presented nine editions of Tribute to the Troops.
John Cena, for example, has granted over 200 wishes and he recently took 30 children to WrestleMania XVII in Atlanta. NASCAR drivers Dale Earnhardt Jr. and Jeff Gordon as well as WWE Hall of Fame member Hulk Hogan also surpassed 200 wishes.
With state and national elections approaching, I was wondering about the recent efforts of Smackdown Your Vote!
The fan service has not issued a press release since November 5, 2008. However, vote.wwe.com is still active.
The intent of Smackdown Your Vote! is to encourage more 18 to 30-years-olds to vote. The initiative primarily emphasizes presidential elections.
In 2010, only 7.5 percent of all voting-age Americans took part in congressional primaries.
The WWE Universe can be a political force if the opportunity presents itself. The WWE should be applauded for its community service efforts, and the company can keep voter laziness in the headlines by encouraging superstars and divas to help register voters at WWE events and campus rallies.
RAW, Smackdown, NXT, and Tough Enough could also use the ticker (bottom line on televised shows) to highlight upcoming events and ballot deadlines.
Election Day is November 8. Members of the WWE Universe should fill out their ballots and bodyslam apathy.