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No matter what side they're on, the media loves talking about Jimmer.
Why else is Jimmer receiving all the pre-draft attention when there is another star player in the same draft, one that is coming off an NCAA championship, not getting nearly the same amount of notoriety on whether his game will translate to the pros?
It's because Jimmer is a media darling.
That is huge when talking about whether or not a player is going to be a star. Just look at Tim Tebow.
The NFL is in a lockout, he was demoted to backup quarterback and yet I've seen more of him than NBA playoff promos these past few weeks. From Jockey commercials to FRS healthy energy fuels to whatever else he is sponsored by, he is becoming a star without having to do anything on the field.
Anytime Tebow does anything, the media is all over him. Just imagine when Jimmer starts knocking down a few 30 footers, your grandma will even start figuring out who he is, if she doesn't already have a BYU No. 32 jersey.
With the NBA seemingly desperate for a white American born star, don't you think the NBA media and marketing machine will do everything they can to make sure he is a star? And if he plays like I think he will, the marketing department won't have to work too hard.
Everyone is going to want to tune in and watch him as soon as he gets into the pros, it wouldn't shock me if his jersey were the top selling as soon as it hit stores.
The exposure will be there, all he needs to do is play well and he'll be as big as Mike Tyson's Main Event.
Wouldn't surprise me if he had his own iPhone app before long.