NBA Playoffs 2011: Watch the New NBA Playoffs Promo Ad Titled 'Rock'

Allen KimSenior Analyst IApril 13, 2011

With the 2011 NBA Playoffs right around the corner, the league will be prepping to unleash a new ad campaign focused on the postseason.

The NBA is usually known for their exceptional advertisements for the playoffs. They generally focus on the "Where Amazing Happens" aspect of basketball.

However, the league opted to go a different route this year—well, at least for their first playoff promo.

From SLAM Online:

“First Hand” is the 2011 Playoffs and The Finals creative campaign. It is designed to showcase the contagious excitement, intensity, and energy of the world’s most dynamic game. Elevating the Finals as the pinnacle of achievement in the world of basketball, the campaign will shift gears for “The Finals,” where the basketballs from legendary plays will interview two of the greatest players to ever have played the game. The Finals TV spots will focus on the theme of heritage as shown through the point-of-view of past champions. The ads will run from April 12th-June 15, and will air on ABC, ESPN, TNT, and NBA TV.

So, what do you think of the ad? Funny or creepy?

Do they at least get extra points for using Michael Clarke Duncan to voice the basketball?

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