Among the Sun Devil fanbase, the team's overall look has been hotly debated for years.
Many felt that the distinctive maroon and gold colors and the Sparky the Sun Devil mascot logo (originally designed by the Walt Disney company) were as much a part of Arizona as cactus and 100-degree March days.
However, as times changed, the feeling that Arizona State's look was stagnant began to grow. So ASU began working with equipment sponsor Nike to re-brand the entire athletic program to bring the Sun Devils to the cutting edge of collegiate sports.
They began a beautifully-executed campaign of teaser videos, telling fans "It's Time."
Rumors and speculation ran rampant throughout the state as whispers of "all black" and "like Oregon" became common. Perhaps most controversially, the idea of Sparky being removed from the football helmets became a fierce battle of old vs. new school.
Today, it was finally time. At a well-run press event, the new look of ASU sports was unveiled. Let's take a look at the sleek new look of the football team as they head into their first season of Pac-12 play.
All images courtesy of ASU.