Interview With: Joey Kaufman
When did you start your blog?
I started SoCal Sports Hub.com back on April Fools Day of 2008. So, it’s been up and running for about six months now.
What made you start it?
After traveling around the blogsphere, I realized that many of the blogs out there were exhibiting the same East Coast Bias that is prevalent among ESPN and other major media outlets. Therefore, I decided to create my own blog, West Coast Bias, which would primarily cover the Pac-10 and Western Conference teams. Unfortunately, traffic was always very low, and unlike AGM, I received hardly any comments. So I was desperate for the opportunity to run my very own successful left-coast loving sports blog. Luckily, I received an e-mail from Matt Blake of Arizona Sports Hub, who asked if I’d be willing to turn my humble blogger ’site, West Coast Bias into a Southern California-oriented sports website known as SoCal Sports Hub.com. I jumped at the chance to have a SoCal based site, and the rest is history.
What is your background?
I am likely one of the youngest bloggers out here. I am still a high school senior in Southern California, who plans on attending a university somewhere in the United States next year. However, I am just one of sixteen contributors to the site, as many other SoCal sports enthusiasts, ranging from college students to middle-aged fans, all post interesting takes on their favorite teams.
Do you blog for fun or are you trying to make it a career? What is your goal with this blog?
While I would love to make some money from blogging in the future, I haven’t just yet. The primary goal for me has always been to create a high-traffic Southern California sports site. It’s certainly a challenge, but it has also been a fun experience.
The goal is plain and simple: to create one website where all Southern California sports fans visit daily to learn about their favorite teams and discuss many of the key issues such as Lamar Odom trade talks and another Angel playoff collapse.
What was your tipping point? What put you on the map? (if you bring in more the 5,000 uniques a month)
So far, we have not been able to reach the 5,000 uniques a month status. We tend to focus on providing original and well-written written content for our readers, which has likely slowed the growth a bit. It is sad to see how some sites simply post numerous pictures of scantily clad women to draw hits. I have vowed never to stoop down to that level, as I seek to maintain a “family-friendly” site.
What type of blogging software do you use?
What ad network(s) do you use?
We currently use Adify through the YardBarker Network, Google Adsense, and a few direct affiliations with some advertising groups. So far, I’ve been disappointed with the big ad networks and look to strike some more advertising deals.
How much money do you make off your site monthly?
Yikes! Somewhere around $5-$10. It’s not much, but it’s better than nothing.
If you could get something for free to help you out with your blog, what would it be? (Ex: design, marketing, ad optimization, etc)
I’ll take marketing. I’d love to get a lot more hits.
What are some of your favorite blogs?
There are a lot of out there. I’ll avoid the obvious ones (Deadspin, The Big Lead, etc.) and give you some of the lesser-known blogs out there: Lakers Nation, Forum Blue & Gold, Halos Heaven, AngelsWin.com, Conquest Chronicles, Trojan Wire, All Things Trojan, Bruins Nation, Frozen Royalty, In the Bleachers, The Sports Flow, The Sports Lounge, The Fan-Sided Blogs, Moon Dog Sports, ReclinerGM, Signal to Noise, Boston SportZ, WaitingForNextYear, AZ Sports Hub
Any bold predictions for the future of sports on the internet?
SoCal Sports Hub will one day become the highest traffic sports site on the internet. I was always told to dream big.