On Monday night’s Raw there was a terrific tag team match with Cody Rhodes and CM Punk vs. Randy Orton and Rey Mysterio. All four men in the match had history with their competitors. Punk feuded with Mysterio during his straight edge messiah storyline last year and even wrestled at WrestleMania 26. Cody Rhodes and Randy Orton were together in Legacy and feuded briefly, culminating in a triple threat at WrestleMania 25. However, the announce team did not bring up any history on these past rivalries.
Just once in that one match they could have mentioned the bad blood present, or how there would have been extra motivation with each team facing an old rival. They could have brought up the matches of Punk and Mysterio and how they know each other inside and out. Mentioning how Rhodes learned from Orton as a member of Legacy and how the breakup of the group has vaulted him closer to the main event scene.
It would have added so much more depth to the storytelling; however, it was ignored.
The WWE has such rich history and they continue to misuse it, or choose to forget about it.
The WWE has made a habit of ignoring the past, even when it would benefit a storyline. Case in point: Ignoring the HHH/Undertaker match from WrestleMania 17 a decade ago would have most likely improved the story, if used correctly. Instead it was crushed over; as they want to start every feud brand new.
WWE has gone to such lengths to create the “WWE Universe."
It’s obvious they are trying to isolate their standard and create a basis of storytelling, but they continually contradict their own best interests. It baffles me as to why they don’t incorporate past stories into current feuds, especially when it seems tailor-made to do so.
Strangely enough, the events that set up the Orton/Punk feud was Punk being cost his championship two years ago by Orton with Legacy. They cherry pick the times when they use the past and ignore it other times.
It really comes down to the lack of direction and focus within WWE Creative. Storylines are so fluid that they have no opportunity to direct the stories or to interweave the threads that would make the storyline more compelling.
Vince is constantly trying to find the story that will make the most money, but in doing so he’s missing out on what will grow his company and make it more compelling long-term.
By ignoring the potential for deep, interesting stories, he’s only hurting himself in the long run.