Public Relations 101: How Social Media Will Shake Up the WWE

Bleacher Report Contributor IApril 8, 2011

Last October, reported that Vince McMahon would be instructing weekly promo classes to new and upcoming stars, as well as lower mid-card performers on how to conduct promos.

However, Vince would soon change his mind week to week on what he really wanted.

Now it seems instead of promo’s 101, Vince should be teaching Public Relations 101, because recently the WWE has come under fire from the Gay and Lesbian Alliance Against Defamation (GLAAD), which took issue with 'homophobic taunts' John Cena directed towards The Rock on the February 28 edition of Monday Night Raw, as well as a homophobic slur Michael Cole tweeted to Josh Mathews on March 26.

Cena's discriminatory remarks prompted the WWE to issue an apology in addition to forming a partnership with the organization on an anti-bullying campaign.

WWE addressed Cole's behavior by alerting GLAAD of the situation and announcing that he would partake in a training session.

Now it appears Maryse, the WWE Diva, has become the third offender, sending a private message as it was directed to no one in particular on her timeline. The tweet was deleted a short while later.  

The subjective tweet under question, "Ur sooo gay......."

A growing numbers of performers could do with essential public relations skills so they can represent the company along with its new partnership with Gay and Lesbian Alliance Against Defamation (GLAAD) in a positive, respectful manner.

The WWE will need to tighten all of these issues up especially as they are attempting to expand the brand into other mediums, including their own TV network.