When we discuss what aspects make a Pro-Wrestler successful, some say it's the gimmick that they portray. A gimmick makes a wrestler stand out, depending on how well he/she portrays it. Others will say it's the wrestlers move-sets that they showcase in each match that is vital to their success. Making moves, as their trademark, is another way to stand out amongst the pack. Many will say both aspects are required.
One aspect that is always underrated and barely anyone thinks is a key part to a wrestling success, is having a catch phrase. A catch phrase is something the we all love to repeat and it's obviously catchy (duh!).
Think of the four most successful men in the history of the WWE as their catch phrases are iconic. Hulk Hogan's "What'cha gonna do, What'cha gonna do brother when Hulkamania runs wild on you." Or The Rock's "Can you smell what the Rock is cooking?" Or Stone Cold's "That's the bottom line cause stone cold said so," and of course, everyone's favorite fruity pebble John Cena's "You can't see me."
Every wrestling fanatic has repeated their favorite wrestler's catch phrases. Now don't lie to me, as I know some of you must of raised an eyebrow and told someone to smell what your cooking. I'll even admit telling my friends that I'm a limousine ridin', jet flyin', kiss stealin', wheelin' dealin' son of a gun, then ending it with a loud WOOOO!
So having a memorable catch phrase makes a wrestler stand out and be popular. Look at the wrestlers who made it big and those who did not. Kenny Dykstra was once thought to be a future world title holder, but ended up forgotten by the majority. Meanwhile, his former cheerleader partner Dolph Ziggler is now finding major success and even has a catch phrase. "Hi, I'm Dolph Ziggler," may not be as unique as other catch phrases BUT the reactions and how others responded to it was unique.
Catch phrases can generate massive heat for a wrestler as anytime we hear "EXCUSE ME," or "and I quote," people would boo the hell out of Guerrero and Cole. It's a tool to manipulate the crowd into cheering or booing you as long as the execution is perfect.
So catch phrases have a very important role in how far a wrestler can go in terms of success as it makes them marketable—the phrases can be made into merchandise of all kinds. In the end, catch phrases are a key ingredient to becoming a main-eventer and reaching success!