On March 28, 2011, according to leaked emails, Vince McMahon views the WWE as a "global media company" employing "superstars" rather than wrestlers and putting on "entertainments" instead of wrestling events.
Despite the unyielding title actually standing for World Wrestling Entertainment, over the past two years they have unsuccessfully tried to prevent worldwide media from using the term.
They have made their new policy explicit. TVWeek.com had a headline that ran "Drew Carey inducted into pro wrestling Hall of Fame." WWE publicist Kellie Baldyga immediately emailed the author of the piece, insisting it needed to be corrected.
Baldyga wrote: "We are no longer a wrestling company but rather a global entertainment company with a movie studio, international licensing deals, publisher of three magazines, consumer good distributor and more."
In a follow-up phone conversation, she then insisted, "We don't do wrestling events, they're entertainments. In addition to we don't call them wrestlers, they're superstars and divas."
After the website removed the story rather than change it, Baldyga sent a follow-up email clarifying once more that "We are a global media company which is how our chairman, Vince McMahon, positions us."
What Should WWE Change?
On May 5, 2002, the demise of the World Wrestling Federation was upon us as the WWE got the “F” out. For those of you who are new to the WWE, at one time it was considered “professional Wrestling,” which later became “sports entertainment." Since then I believe the wrestling has dwindled down as more promos and celebrities have become involved.
Case in point: Nicole “Snooki,” who you probably know as a train wreck reality star who made her debut at “WrestleMania.”
That’s right—a person who has probably never even heard of the WWE was asked to debut at WrestleMania. If that is not a slap in the face to each and every pro wrestler and pro wrestling fan, I don’t know what is.
People can blame Cena or Miz, but the problem is Vince McMahon himself, who is ruining his own creation. I know Mr. T appeared at the first WrestleMania and the second one as well, but he actually had a presence in mainstream culture and was an actor.
But the problem lies deeper than Vince wanting to add more exposure to his brand.
In order feed his ego so that he can recapture a mainstream audience, he has opened a movie studio and a music studio to entertain masses with mediocre movies, while instead his focus should be on developing superstars.