Watching the Final Four this coming weekend (and you most certainly should be watching), your eyes will likely stumble upon large, white writing adorning blue t-shirts with the phrase "Start The Buses!!"
Your first thought would be, "Hey, cool shirt." Then, "Two exclamation points? Weird." And finally, "What's Nike up to now?"
While I can't explain the extra punctuation, this unabashedly confident Kentucky Wildcats t-shirt is one of the winners of Nike's Campus Roar promotion. Recently, Nike asked college students and basketball fans to vote for their school's favorite "roar." The winning phrases were chosen for t-shirts and are being sold at Nike.com, Niketown stores and campus bookstores.
My personal favorites are Marquette's "Grind Together Shine Together" and, of course, my Dukies' "One Word: Unstoppable."
The one that puzzles me is Utah State's, "I Believe That We Will Win!" Twenty-thousand college-aged kids can't agree on something better than a third-grade team chant? I mean, I know there's that other school in Utah that does (and doesn't do) all those weird things, but you, Aggies fans, can do better.
With the Final Four upon us and playoff basketball rapidly approaching, I've been spending a lot of time not writing my midterm paper and watching old YouTube videos instead. So, I've compiled some of my favorite Nike basketball ads into one, neat and tidy slide show. Enjoy.