I sit here and try to see where is the story of this chase. There have been three winners so far, but none have gotten the press or even the attention from fans in the cyberworld. Instead, Kyle Busch is taking headlines all the way to the bank.

I read lots of articles and watch all the related racing shows. There is "the Kyle story" and then, as almost a side show, the story of who won the race. On local sports shows, the opener is "Busch struggles again and, oh and by the way, Jimmie Johnson won the race."

The attention this kid gets is amazing.

Busch's impact on this sport has been like a hurricane: fast and furious. But, rather than leaving devastation behind, it has given this sport a good shot in the arm.

In all I've been reading about the old days of NASCAR (and this is my naive opinion as a new fan), I've come see that this kind of racing is as much about the personalities of drivers as it is about the car. 

There are a lot of corporate-type public relations folks driving stock cars in the Cup Race. (You know who they are.) NASCAR needs a better balance in personalities.

I thinks folks like Kyle, Juan Montoya, R. Gordon, Boris Said, Tony Stewart, and even M. Waltrip should be marketed for their personalities. The incoming of S. Speed will add one more to the bunch.

I don't know what's going to make this chase exciting, but so far the story has been Kyle Busch's misfortunes.