Nothing is better in March than March Madness.
It tops the season's changing and the Minnesota High School Hockey Tournament (being a true Minnesotan, it's my obligation to include it). But how is March Madness so popular? Well my friends, I will fill you in on why this three week period is the "Most Wonderful Time of the Year." Unfortunately, there will be no parties hosted or marshmallows toasted in this article.
1. It's quite easy to watch
The late Billy Mays always told the American public how awesome products were, such as Oxy Clean and Mighty Putty. Fortunately for March Madness, it doesn't need someone to tell the public the benefits of it.
What I'm trying to say is that if Morehead State and Louisville are playing in the regular season and it's nationally televised, I wouldn't watch it because it doesn't feature a Minnesota team, and the game seems to be meaningless to me. But if it's March Madness, I'd be glued to the TV with Buffalo Wild Wings take-out at my side. It doesn't matter if two teams that are from Nowhereville, USA, people are still going to watch it.
2. Upset City, Baby!!! (in a Dick Vitale voice)
It's a fact; Americans love underdogs. If you don't believe me, then why is the movie Cinderella so popular? Underdogs are quite appealing as well.
Imagine a 14 seed, where all the players' names were previously unknown to the majority of the viewers watching. Think about that team walking in to the first round of the tournament and beating a three seed.
How cool is that? On one side, you have a team with nationally recognizable players and big recruits. On the other side, you have a team with maybe one stand-out player and a bunch of no-name guys, and the no names beat the big names. I don't know about you, but these kind of upsets tug on my heartstrings.
3. Bracketology: If only I could major in it when I go to college...
I saved the best for last. Where would March Madness be without the invention of the bracket? It would be five times less popular without the bracket.
Brackets are like an SAT or ACT test for sports fans. If you want to prove how sport-smart you are, you have to prove it within your bracket. If you are an Albert Einstein at sports, the guys at your office won't appreciate you as much until you win the office-wide bracket challenge. Plus, this test of athletic vernacular can win you some serious cash too. March Madness should be a month-long holiday, starting on Selection Sunday and concluding after the National Championship is played.
My theory is, if College Football wants to be popular, it should adopt a bracket system, and until it does, people like myself will care more about March Madness than Bowl Season