Jon "Bones" Jones will fight Mauricio "Shogun" Rua on Saturday, March 19, at UFC 128. The fight between Rua and Jones will be for Rua's UFC light heavyweight title.

Prior to this fight, one word was endlessly repeated when Jones' name was invoked, and that word was humble.

As of late, you would be hard-pressed to find anyone referring to Jones as humble.

Evidence of the new Jones was recently broadcast on the Countdown to UFC 128 show, when Jones revealed, "It’s funny, I’ve been doing some autograph signings and I’ve been signing lately ‘Jon Jones Champion 2011,’ almost as if I’ve spoken it into existence. I just think it’s crazy.”

Jones also referred to himself in the third person: "I'm going to be too strong, too hungry, too dynamic, too explosive. It's about the rise of Jon Jones." It's a move that no one has ever considered humble, just ask Rickey Henderson.

His opponent, Rua, told MMAFighting.com's Ariel Helwani, "I think his demeanor is ridiculous, actually, because you can't really go signing (autographs) as a champion without being the champion, I think that's disrespectful.

"Each and everyone has their own personality, he has to stand by his actions and pay his bills, so I don't really like his behavior, now he has to back up the talk."

There is a fine line between confident and cocky, and many people, including Rua it seems, feel that Jones has crossed that line as of late.

UFC 128: Shogun Rua vs. Jon Jones: Results, News and More